Lawsuits against schools for deceptive advertising. Where is the real smoking gun?

So, the battle against the law schools has begun.
A law firm was trying to find plaintiffs to go against a law school, and is being sued for defamation.

Many schools like Thomas Cooley run ads that get all over the nation.

And many states have some very strict laws against deceptive ads.

There are many deceptive ads run by all sorts of businesses that could well be actionable. But what are the damages if you sue for a hamburger that looked a lot better in the advertisement than what you actually get? Zilch. There are no damages and therefore no lawsuits on these deceptive ads.

But if law schools deceive people into working hard for 3 years and going into 100K of debt, well, then there are damages, real damages that make a lawsuit worthwhile.


Time to take down this educational cartel.

But it is going to be hard. You see, the REAL deceptive ads that the educational cartel runs are the "news stories" that the media runs. Why on earth is the media so hot to run all these stories that tout the salaries of college and law school grads? Because a large part of the revenue for the media is advertising purchased by these schools. The bogus employment stats that are disseminated via these advertisements masquerading as news stories is where the real damage is done. The obvious ads by the schools are not all that deceptive. And they are not all that effective, either.

Most of the ads run by schools are feel good sort of ads and stay away from making claims about employment.

The truly deceptive and truly effective ads that the schools run in the media are these fake "news stories" that discuss bogus, inflated employment and salary figures.


The media runs these ad-stories in exchange for the advertising buys by the schools. The ads that the schools actually buy are not all that effective or even deceptive. But the ad-stories are a different matter entirely.

I would imagine there has got to be some sort of quid pro quo going on. The schools buy ads and in exchange the media runs stories that are actually ads.

If somehow a law firm could get some discovery that could uncover a smoking gun link between the schools and the media regarding the running of ad-stories in exchange for buying conventional ads, THEN you could really put these bastards out of business.


Furthermore, the educational cartel even funds third party nonprofits to do the dirty work of collating and disseminating fake stats to the media.


Look at the emails between the schools and the media. That is where you might find the real smoking gun.

Look for ad-stories run in the media that mention a particular law school. Then get discovery of the emails for that school and see if there is a quid pro quo advertising buy.